More Than Lip Service: DEI in Private Equity
For the transaction between Shamrock Capital and AnswerLab, commitment to DEI took center stage
Competition for the best middle-market investment targets has never been tighter. For the recent transaction between Shamrock Capital and AnswerLab, an independent UX research firm to the world’s largest tech companies, the commitment to diversity, equity and inclusion took center stage.
Amy Buckner Chowdhry, founder and CEO of AnswerLab, has prioritized initiatives around DEI, which have been central to the success of her fast-growing tech company. When selecting a partner, Shamrock’s dedication to DEI made them an ideal choice for AnswerLab as their first strategic investor. The partnership was announced in September, with Clearsight Advisors serving as an advisor to AnswerLab on the transaction.
In this episode of GrowthTV, we ask the middle market community what we can learn from the AnswerLab deal and the emphasis on DEI as a differentiator when selecting an aligned partner.