Eye of the Beholder
A focus on storytelling and transparency is helping small and midsize brands win market share against well-established competitors.
Consumer Products
Grove Collaborative Makes It Easy to Go Green
Before Stuart Landesberg launched Grove, he assumed he’d be reaching environmentally conscious urban professionals. Today, the company’s best-performing zip codes are in Texas, Utah and Tennessee.
Growing a Healthy Portfolio
Earnings rank low when VMG Partners evaluates a potential investment. Instead, the firm guides its companies based on their needs and helps founders meet their goals.