A Value Network for Middle Market Growth
A consortium of over 1,000 individuals across private equity, advisory and SAP Mergers & Acquisition Ambassadors delivers shareholder value throughout the investment lifecycle
Q: Why should a private equity firm work with the SAP Midmarket Strategic Initiatives Team?
A: SAP has a unique advantage in the marketplace, where 60% of all M&A transactions are touching an SAP system. The SAP Midmarket Strategic Initiatives Team set out to serve the needs of the operating partner by integrating industry best practices, and by utilizing portfolio companies’ data and a consolidated view of the technology solutions that they run.
This section of the report is sponsored by SAP America and originally appeared in Middle Market Executive’s Fall 2022 issue. Read the full story in the archive.
Every investment needs to achieve its target growth rates and meet its IRR by leveraging these assets and the people who can execute the strategic vision. The team’s consortium interlocks advisory services and technology with a unified offering and allows for an effective force multiplier approach without putting any organization’s employees at risk.
Q: Why is building a network of trust important for private equity firms and advisory organizations?
A: It’s not about the next deal but about building trust to achieve initiatives at scale and create real business impact. Advisory organizations are growing at an incredible rate in response to the demand that private equity has provided. Firms are looking to reduce their inefficiencies, create new routes to market and establish a platform for further acquisitions and growth. This is an entry point for an advisory organization to be able to support across multiple lines of business, from financial planning to digital transformation.
The current economic climate is forcing firms to find a way to re-evaluate their investment strategy and ensure returns on those investments.
Q: What is the future direction of the SAP Midmarket Strategic Initiatives Team?
A: The customer is at the center of our go-to-market strategy, and the people who are within the value network are the most critical resource. The current economic climate is forcing firms to find a way to re-evaluate their investment strategy and ensure returns on those investments.
It is the people and their expertise that we leverage to execute upon that investment strategy. We have access to over 1,000 individuals across 30 advisory organizations participating in the SAP Technical Advisory Program and 13 SAP M&A Ambassadors working collaboratively. We continue to see the force multiplier approach grow at scale, allowing for new routes to market based on trust and execution.
Related content: SAP M&A Ambassadors
Nick Maglaris is Vice President, Midmarket Strategic Initiatives, SAP America Inc.
