On the podcast, Gavigan discussed his experience running a wellness brand, including building trust with customers, recovering from product recalls and reputation challenges, and competing at a time when consumer goods giants are pivoting toward healthy and safe ingredients. Gavigan also talked about his latest venture, Prima, a wellness brand focused on the benefits of CBD and hemp, and what his role at The Honest Company looks like today.
“The consumer is smarter and more savvy and more emotionally attuned, and they can detect when they’re being pitched a marketing campaign as opposed to a deeply valued and purpose-driven brand ethos.”
Co-Founder and Chief Purpose Officer, The Honest Company
Founder and CEO, Prima