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CBD Poised to Enter the Middle Market

Smoke Wallin, CEO of CBD-infused products manufacturer Vertical Wellness, discusses opportunity and due diligence in this growing market.

We spoke with Smoke Wallin, CEO of Vertical Wellness, a company that produces CBD-infused items that range from capsules and lotions to dog treats and more.

In this GrowthTV episode, Wallin discusses how the CBD sector differs from the wine and spirits business (0:50), M&A’s interest in CBD (3:10), what a private equity firm asked Vertical Wellness during its due diligence (6:02) and the regulatory hurdles that investors should consider as they consider entering the CBD market (10:38).