Finding Middle-Market Growth Within the Cloud
As companies grasp for growth in a challenging market, research says the cloud could help
In this episode of GrowthTV, we dig into recent research that finds a connection between middle-market businesses that have adopted the cloud, and those experiencing rapid growth.
This survey from the National Center for the Middle Market shows that a strategic approach to cloud technology may yield impactful results for mid-market companies that are seeing their growth stagnate in a challenging market.
But it’s not just about transferring data to the cloud and calling it a day: Businesses that wish to extract the full value of cloud technology will need to think outside the box, as Doug Farren, managing director at the National Center for the Middle Market, explains.
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