Former LVMH Exec Pauline Brown on Building Better Brands
Pauline Brown, the former chairman of North America for LVMH, offers insight from her career as an operator and investor in the luxury goods industry.
Pauline Brown, the former chairman of North America for LVMH Moët Hennessy Louis Vuitton, reflects on her experience overseeing LVMH’s portfolio of luxury brands in the company’s largest market, and she offers insight into how high-end brands are faring in the changing retail landscape.
After leaving LVMH in 2015, Brown joined the faculty of Harvard Business School, where she teaches a course she developed called “The Business of Aesthetics.” On the podcast, she describes why a business that prioritizes aesthetics—and the human connection it establishes with its customers—will position it for success relative to competitors who treat their products like commodities.
Brown, who has also held roles at The Carlyle Group, Estee Lauder and Bain, will speak on May 7 during ACG’s InterGrowth conference in Orlando, following the women’s breakfast. To learn more about the conference and to view the full speaker lineup, visit intergrowth.org.
“Why are we comfortable with a CEO who is financially very literate … and yet that CEO, when it comes to any decision around presentation and experience of his or her product, is very comfortable relegating it entirely to the art department or their marketing folks?”
PAULINE BROWN
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