Winning in the Age of Micro Beauty
On the podcast, dpHUE's Martin Okner discusses the beauty industry's evolution and how his company's digital strategy helps it compete in today's market.
Martin Okner, president and chief operating officer of dpHUE, sat down with MMG during the Association for Corporate Growth’s InterGrowth conference to talk about the evolution of the beauty industry and how dpHUE’s robust digital strategy is helping the company compete in today’s market.
Okner, who will step into the role of ACG Global board chairman in September, described dpHUE’s business model and products, which help customers who color their hair maintain and boost color between salon visits. Okner also shared some of the innovative ways the company is leveraging technology, including an app for salon professionals to order products for their clients while earning a commission, and dpHUE House, a content studio in Los Angeles frequented by celebrities and other influencers.
“Private capital has not only been the growth engine of the middle market, it’s also been the growth engine behind beauty.”
MARTIN OKNER
President & COO, dpHUE
Show Notes
[1] 1:52 – A 2017 article by Okner describes how the Age of Micro Beauty came about.
[2] 19:07 – dpHUE’s celebrity colorist launched a podcast, “In the Chair with Justin Anderson.”
To hear more interviews with middle-market influencers, subscribe to the Middle Market Growth Conversations podcast on Apple Podcasts and Google Play.
