Listen to Greg Slamowitz talk about his new book Flip the Pyramid, and you might imagine that he’s a leadership guru — that rarefied breed of business thinker tasked with articulating the type of transformational insight that boutique advisory firms often use as hood ornaments.
Certainly, his high-minded organizational insights would appear well suited for snaring top-dollar human capital consulting gigs. Yet Ambrose, the firm Slamowitz cofounded and of which he serves as co-CEO, is what in HR circles is known as a PEO (professional employer organization), a class of companies known for their templated menus of outsourced HR, benefits, and payroll services.
For years, PEOs have succeeded by appealing to left-brain CEOs, whose operations orientation has led them to cast a weary eye on the staffing costs of their HR departments. Ambrose has discovered that PEOs can be plenty appealing to right-brain CEOs as well. Here’s where Slamowitz’s thinking appears to be opening doors for Ambrose — a PEO that in the past 4 years has grown from 40 to 120 employees as it has expanded to serve 900 small business clients from offices across the country.
It’s the type of thinking that resonates with CEO entrepreneurs, especially those tasked with managing high-value white collar talent, according to Slamowitz, and it’s just such CEOs whom Ambrose now targets inside a select number of small business and start-up verticals.