The accounting and consulting firm McGladrey this week rebranded as RSM, reflecting a more global approach to serving the middle market.
Renaming the firm RSM unites a network of some 80 U.S. offices and independent firms in more than 110 countries under a common brand, the firm said in a statement released on Monday. The firm has been a longstanding sponsor of ACG Global.
“As middle-market companies increase their participation in the global economy, they are challenged by the ever-changing regulatory and business landscape,” RSM US LLP Managing Partner and CEO Joe Adams said in the statement.
“For decades our firm has combined an understanding of our clients’ unique challenges and aspirations with our knowledge of the global business environment to help leaders move forward with confidence. The RSM brand brings this enduring commitment to life in a real and tangible way.”
Central to the rebranding effort is the introduction of The Global Real Economy, a semiannual global edition of the firm’s flagship publication, The Real Economy. It is primarily authored by RSM Chief Economist Joe Brusuelas.
Meanwhile, RSM has launched a U.S. advertising campaign titled “The Gauntlet,” with spots on a range of mainstream broadcast media.
Click here to listen to the latest quarterly analysis with RSM Chief Economist Joe Brusuelas in an exclusive MMG podcast.