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Dan Sustar of Trademark Global on Carving out a Niche in E-Commerce

A look at the Lorain, Ohio-based company working behind the scenes to make online shopping seamless by supporting companies like Amazon and Target while offering its own branded products.

Dan Sustar of Trademark Global on Carving out a Niche in E-Commerce

This episode of the Middle Market Growth Conversations podcast features Dan Sustar, CEO of Trademark Global. He spoke with former MMG Editor Deborah Cohen about how his company works with Amazon, Target, Wayfair and others to fulfill online orders and sell its own branded products.

Trademark Global, profiled on the cover of MMG’s January/February 2018 issue, began as a fulfillment company. Today, it’s a vertically integrated business that has carved out a niche in the ever-evolving e-commerce market. Sustar discusses the company’s origins and how it developed its competitive advantage.

To hear more interviews with middle-market influencers, subscribe to the Middle Market Growth Conversations podcast in iTunes.

“We became a fulfillment company first and a developer of products second … If you look at many of our competitors, its really difficult to accomplish in the reverse order—having a product first and then offering a vast number of products second. It’s where we came from.”